Founded in 2020 and based in Indonesia, The Self Hug is a global brand offering intentional and science-backed wellness tools and practices to enhance your well-being. Their mission is to guide you toward personal growth, emotional balance, and meaningful transformation. They envision a world where well-being and self-actualization are accessible to all, giving individuals the resources to build emotional resilience, embrace authenticity, and thrive in life. With journals and planners they create tools to support your personal growth journey. Rooted in practices like gratitude and mindfulness, and guided by enduring philosophies such as Stoicism and Ikigai, their products are thoughtfully designed to promote holistic health.

Their approach to personal growth addresses every aspect of your well-being— mental, emotional, physical, relationships, and purpose. They believe true balance starts from nurturing yourself. By combining literature research with enduring philosophies, their tools are designed to support you in understanding yourself better, achieving meaningful growth, and pursuing a fulfilling life. Each resource is crafted to help you create positive, lasting change, ensuring a comprehensive approach to your well-being.

They work with psychologists and wellness professionals to incorporate the latest insights, ensuring our tools are relevant, practical, and reliable. Sustainability is their core, using recycled materials and FSC™ certified papers, minimizing environmental impact and committing to both personal and planetary well-being. Starting 2025, they are rolling out fresh initiatives to measure impact on journal users’ subjective well-being, recycling program, and donate 1% of every journal sold to support local philanthropies.